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Archived Entries for July 2010

Say Hello To A Few Of Our Newest Products
by: Infantino • July 28, 2010 • Posted in NEW PRODUCTS

Our designers are always working away on new creations and this is the place to see them first. Cool toys, stylish new carriers, smart travel accessories and more. So check back often to sneak a peek and get the inside scoop on availability and where to buy. Here are a few that just hatched…

BOOGIE WOOGIE BUG GYM
The musical gym that grows and grows and grows! The Boogie Woogie’s playmat folds open from 30” x 30” to a huge 44” x 44”, giving your little one a fun place to roam, roll and play.

Available at Babies R Us mid-August. ($59.99)

TWIST & FOLD ACTIVITY GYM
Baby will twist and shout for this new take on a classic design. Our super soft activity gym is filled with fun features and plush play pals. It’s the perfect take-along for big adventures or for turning little spaces into big fun!

Available in August at Target.com, Amazon.com, Babies R Us, BabiesRUs.com and Step2.com. ($39.99)

Read reviews from a few of our Mom Central testers
-The Diaper Diaries
-Homemade Mom
-Punky Monkeys

JUMBO WHEEL PLAY SPACE
Play big! Give your little one room to roam with this circle of sounds, colors, fun textures and playtime pals. This enormous 360° play space encircles baby with new encounters around every turn to encourage exploration, rolling, scooting and crawling to keep baby entertained as they grow.

Available at Target, Target.com, Amazon.com and Step2.com. ($29.99)

Read reviews from a few of our Mom Central testers
-Baby Good Buys
-Energizer Bunny’s Mommy Reports
-I Hate Whine

FIREFLY SOOTHER
Soothing sounds and glowing bugs make this the perfect crib companion to help your little bug drift away to night-night.

Available in August at Amazon.com, Target.com and Step2.com. ($39.99)

FOLD & GO BOUNCER
A foldable, snuggable, cozy little nest that’s a snap to take anywhere. Designed for easy travel or moving from room to room around the house.

Available at Amazon.com, BabiesRUs.com, Target.com and Step2.com. ($49.99)

Watch the Fold & Go Bouncer demonstration video here

Read reviews from a few of our Mom Central testers
-The Diaper Diaries
-Mom On The Random
-Homemade Mom

Sneak Peek! Check Out Our New Carrier Line
by: Infantino • July 28, 2010 • Posted in Carriers, NEW PRODUCTS

We’re about to launch our new line of carriers – hitting shelves in August. They’re packed with smart features, unique designs and plenty of style. Here’s a quick peek at a few of them. Look for them in stores soon!

SWIFT – Classic Comfort Carrier
Our Swift carrier has a smart and simple design that’s great for quick trips and on-the-go moms. It’s light and compact so it’s easy to stash or pack in a stroller, while its plush fabrics give you plenty of comfort and a reversible Wonder Cover carrier bib keeps you nice and tidy. The Swift also lets baby ride facing in or out for added flexibility.

Download the Swift carrier manual here
Watch the Swift carrier demonstration video here
Available at Target and Walmart. Check stores for availability. ($16.99 – $19.99)

BREATHE – Vented Comfort Carrier
Our sporty Breathe carrier is a lightweight, do-it-all carrier designed for all of the spontaneous adventures of parenting. With plenty of ventilation and our special BreatheMesh fabric, it’ll keep you cool, calm and collected wherever your day takes you. The Breathe was designed to let baby ride facing in or out and has some smart little accessories, like a soft, reversible Wonder Cover carrier bib, dual-sided openings and a simple-click buckle system.

Download the Breathe carrier manual here
Watch the Breathe carrier demonstration video here
Available at Babies R Us. Check stores for availability. ($19.99 – $22.99)

FLIP – Front & Backpack Carrier
Crafted for moms yet cool enough for dads, our Flip front and backpack carrier is a great all-arounder. It lets baby ride facing in or out, or in the backpack position. It also has padded lumbar support to distribute weight evenly, special BreatheMesh fabric to help keep you cool and a stylish, reversible Wonder Cover carrier bib. And Flip’s simple looks make it perfect for dads. It’s a flippable, flexible, breathable little wonder that will keep your compass pointed towards go.

Download the Flip carrier manual here
Watch the Flip carrier demonstration video here
Available at Target and Babies R Us. Check stores for availability. ($29.99 – $33.99)

BALANCE – Ergonomic Carrier
Our Balance carrier is ergonomically designed to lighten your load and keep you comfortably cruising all day long. The Balance is also a cozy place for baby, with a natural sitting position, front carry or backpack options and adjustable straps that grow with baby.

Download the Balance carrier manual here
Watch the Balance carrier demonstration video here
Available at Babies R Us. Check stores for availability. ($59.99)

INFINITY – 5-IN-1 Carrier
The Infinity lets you flip it, backpack it, frontpack it or park it – switching between five positions without having to remove your baby from the carrier! It’s ready for whatever your day brings, with multiple carrying positions, padded shoulder straps, an attachable hood and a reversible carrier bib. Plus it does double duty as a cushy cart and chair seat.

Download the Infinity carrier manual here
Watch the Infinity carrier demonstration video here
Available at Walmart. Check stores for availability. ($29.99)

ECOSASH – Wrap & Tie Carrier
The EcoSash is designed with style and comfort in mind. It has a natural, form-fitting design that adjusts as baby grows, plus three carrying positions and a whole bundle of features, accessories and surprises. You’ll be ready to roll with a detachable hood, reversible fabric prints, extra padding, and a mesh washing machine bag.

Download the EcoSash carrier manual here
Watch the EcoSash carrier demonstration video here
Available at Babies R Us. Check stores for availability. ($59.99)

There’s No Place Like Close
by: Infantino • July 26, 2010 • Posted in Babywearing, Carriers, Products


For little ones, nothing is more comforting than being super close to mom. That’s why our new line of carriers was designed to help keep little ones in their happy place and moms comfortable too.

This completely new line takes advantage of all the latest and greatest developments in carrier design to bring you lots of style, smart features and comfortable fabrics – all without the sticker shock.

We know every mom is different and babywearing is a personal experience so our line also offers many unique designs that help you find the right fit for your lifestyle.

The entire line will “officially” launch in August at Babies R Us, Target, Walmart as well as specialty and other online retailers. Each store will have a different selection of carriers, so be sure to give them a ring ahead of time if you’re after a specific style.

Big Love for Tiny Hearts
by: Infantino • July 22, 2010 • Posted in Saving Tiny Hearts

For four years now we have been supporting and working with the Saving Tiny Hearts Society – a Mom & Pop charitable organization dedicated to raising money and awareness for the research of congenital heart defects – America’s #1 birth defect.

Each year Saving Tiny Hearts has an auction with 100% of the proceeds going toward research funding. This year, the auction will be held on July 24th and the Infantino crew will be there to show our support and donate auction items. We’ll be tweeting photos and posting them to our blog as well, if you want to see some of the highlights.

We encourage all of our friends and followers to learn more about Saving Tiny Hearts and the annual auction. You can visit SavingTinyHearts.org for more details and to learn how you can support this incredible group of volunteers and moms.

Getting Connected
by: Infantino • July 13, 2010 • Posted in Infantino, Mom Central, Products

We’re big believers in the power of moms – they’re full of smarts, insights and great ideas that only come from the hard work and love it takes to raise children.

One of the ways we get connected with moms and look for feedback on our products is through Mom Central, an online community that lets moms look for tips and advice from other moms and share their opinions on products and services.

We’re actually sending many of our new products out to the Mom Panel to get feedback, spread the word and generate new product ideas. The feedback is invaluable and could only come from moms!

The Mom Test Drive team just finished up testing and reviewing for our new Twist and Fold Activity Gym, Jumbo Wheel Play Space and Fold & Go Bouncer. We’re so impressed with how creative they got with their reviews and we really appreciate them taking the time to check out our products.

Here are a few highlights of our Mom Central reviews. You can read the full review by clicking the link.

Twist & Fold Activity Gym
“The Twist and Fold Activity Gym also folds down easily into a fraction of its original size. I love this because a play gym is one of those things that are incredibly nice to take when you travel to Grandma’s house or a hotel. And to collapse it you simply twist the top and it folds up easily. You can do it one handed if you need to.”

-thediaperdiaries.net

Fold & Go Bouncer
“Thanks to Infantino for finding a more compact way to take along essential baby items on a road trip that is also fun and entertaining for my baby!”

-livingmymoment.com

Jumbo Wheel Play Space
“Let me tell you, it’s the mother of all activity mats! It’s fun being able to see what toys “grow” with baby, and the Infantino Jumbo Wheel Play Space does just that. Piper’s 10 months and this play mat will entertain her for a long time.”

-babygoodbuys.com

New & Now At Walmart
by: Infantino • July 6, 2010 • Posted in Walmart

We’ve got a fresh batch of teethers, toys and gyms launching at Walmart. Silly Chilly Teethers, Lil’ Toot Toot, Carseat Buddies, Monkey Mini Twist and our Explore & Store Activity Gyms are on shelves now in select stores, alongside all of our other products and collections.